Why should you use animations on your website? Well, the answer to this question will vary from person to person. Some people find that it improves user experience. They feel that using animation can add a more lively and exciting sense of interaction to the web pages. Other people see it as an opportunity to be creative and get their point across a lot better. Still, other people use animations purely for the heck of it – I have no idea what they’re thinking!
So what’s the best way to approach this subject? Well, firstly the best way is to do some research. Try and find out exactly what purpose animated pages are serving. Is it to make the user feel like they’ve left their computer for a while? Maybe they want to look around a bit and explore a new element on the page?
There are some common themes that we tend to follow through. We like to stick to sites that offer some form of entertainment. Sites like this could be anything – games, news, sports, cooking, craft, etc. Websites that promote certain hobbies or topics can also fall into this category. If you have a site about knitting then you can probably make the point that it’s a great hobby to take part in – no one enjoys being told that their hobby isn’t any good!
So the question you need to ask yourself is – why not use animations on your site? If you find that your customers or visitors aren’t really enjoying what’s on your site then you may as well remove it. It’s likely that they would prefer to see something entertaining instead. If you have some flash animation or 3D animation on your site then you can bet that your visitors will absolutely love it.
Of course, the whole idea is to promote your business in an innovative and unique way. Do you have a website that’s all about spooky costumes? Then why not include some scary costumes for your Halloween costume contest? You can even put a few scary characters in your blog posts and forum posts. Just remember to keep your main site or sales page clean of spam.
Another reason why you should consider animations is the fact that they help your visitors feel more comfortable when they’re on your site. For example – if you’re selling a particular book but you don’t want your readers to get too excited when they reach the end of the book, you could add an animated image of the last page. This way you can encourage them to read through to the end of the book so that they feel as if they’ve gotten something out of it. Of course, the more animated the image the better – you can play with the speed, duration, and frame rate of the images to create varying effects and moods.
Another thing to consider is the time that it takes for your visitor to fully load the page. Many people leave a web page for one reason – they just don’t have enough time to wait for the content to load. Can you make your web page load faster and more efficiently by using flash animations? Of course!
It can be fun to play with your site visitors’ moods and emotions. This way you can engage with them on a deeper level and really get them into the mood for your product or service. So what are you waiting for? Take advantage of this opportunity today to use animation on your site to entertain and inform your site visitors.