Over the past decade, there has been a radical shift in the way clothing is manufactured and marketed. From simply being a product to something that is considered a luxury, the fashion industry has slowly been moving away from the mass production of clothing and instead turned towards what can be called quality artisanship and originality. Major fashion trends have evolved to better suit the needs of the consumer. At the same time, the supply chain has also become more efficient and effective. Savvy consumers are using savvy buying strategies and turning to online sites for their major sustainable fashion buys.
Let’s take a look at a few of the upcoming sustainable fashion trends for the future. First up is the concept of Future Apparel. These garments will feature materials that are not harmful to the environment, as well as being made with recycled or sustainable fabrics. This would include such materials as hemp, bamboo, and organic cotton. The first batch of these futuristic apparel will be launched during the next New Year.
Next on the list is the idea of the Zero Waste approach. This is a concept adopted by the European Union, and its goal is to reduce, reuse and recycle all household waste. A clothing manufacturer based in Copenhagen, Denmark has adopted this approach, and it has successfully been able to revolutionize the way many of their consumer’s shop. With this approach, they are able to reduce their overheads while increasing their production levels, thereby allowing them to offer discounts to their customers.
If you live in or near London, the capital of England, you will be pleased to hear that a new company has come up with a unique solution to meet the challenges of sustainability in London. The London Fashion Design Museum is planning to open a flagship sustainable fashion design studio in February 2021. The company is called Lush, and the plan is to provide an online forum for fashion industry enthusiasts. The site will act as a platform for entrepreneurs and freelance artists from around the world to exchange ideas and collaborate to create new concepts.
Child labor is an area of great concern, especially in developing countries. The London Fashion Design Museum is making a big step forward in tackling this problem, with a plan to have zero child labor participation by the end of 2021. They have also included an area of education and awareness of the importance of preserving the environment, and the impact that child labor has on the environment. In line with this, the museum will be working closely with the campaign group Code for Earth, which is working to improve the condition of children working in hazardous conditions in various parts of the world.
Another major sustainable fashion trend is the reduction of greenhouse gases and pollution. A recent study showed that more than half of all designers working in the fashion industry were unable to show a full report on their progress at the G7 meeting in June this year. With this in mind, many fashion designers are realizing that they need to step up their efforts and produce a more carbon-neutral fashion policy to set standards for the industry. This may include the introduction of a carbon-neutral car to reduce greenhouse gas emissions.
London Fashion Week, which runs from September through to March, has been hit by what some in the industry terms as a ‘perfect storm. London weather is perfect for a trendy, casual wear at this time of year, helping to underpin the sustainability credentials of fashion designers who are putting a greater focus on sustainability initiatives. London Fashion Week has long been considered a major force in the international fashion scene, hosting some of the most respected fashion weeks in the world. As a result, many top designers are now creating policies to implement sustainable fashion at London fashion week.
April is the month when the world’s top fashion weeks are held. Whilst the focus at these events is traditionally on the high end, ‘iconic’ clothing, there are certain aspects of sustainability that have been pushed to the fore during dress rehearsals and shows, to ensure that the whole fashion show experience plays a part in helping to ensure new policy initiatives can be set. Although it is true that most designers would not be caught dead participating in an event that did not feature one or two animal-made products, it is becoming clear that this principle should not be overlooked in the design process. Many firms are choosing to create more ethically conscious designs, using recycled and fair trade materials, rather than using materials with high levels of animal fats and chemicals. If the fashion industry can demonstrate that they are pro-sustainable and pro-people, then this will help them to make great strides in sustainability over the coming years.