A mere 58 percent of marketers say they’re successful in achieving their goals. Do you want to be part of this exclusive group? If so, digital marketing should be one of your top priorities.
If you’re new to the world of digital marketing or are unsure of how to start creating an effective digital marketing strategy for your company, keep reading. This digital marketing 101 guide will teach everything you need to know about SEO marketing, social media marketing, and more.
Digital Marketing 101: What Is Digital Marketing?
Digital marketing is any type of marketing that relies on an electronic device (computer, tablet, smartphone, etc.). Also known as online marketing, it is often compared to traditional marketing techniques, including the following:
- Magazine ads
- Direct mail
Television commercials typically fall under the traditional marketing umbrella, too. This is the case even though they’re technically displayed on electronic devices.
Types of Online Marketing
Digital marketing includes lots of different marketing tactics. However, the following are some of the most well-known ones:
Social Media Marketing
Social media marketing involves promoting your business on social media platforms like Twitter, Instagram, and Facebook. This type of digital marketing includes creating and sharing social media posts with your followers, as well as creating ads and sponsored posts.
Content marketing, as the name suggests, involves creating online content to share with your audience. Some popular types of online content include blog posts, infographics, video content, and podcasts.
Some people also combine content marketing and social media marketing into one category since they often share their content on social media to get it in front of more people.
Email marketing involves sending targeted, promotional emails directly to your audience’s inboxes. You might send coupons and other types of promotional materials, or you can send email newsletters that update your audience on the latest goings-on at your company. This is a great way to share your most recent content, too.
Search Engine Optimization (SEO)
What is SEO? Short for search engine optimization, this is a technique that helps you to improve your ranking on search engine results pages. The closer you get to the tops of these pages, the more likely people are to click on the link to your website and check out your business.
Search Engine Marketing (SEM)
Short for search engine marketing, SEM is another digital marketing technique that’s similar to SEO. The main difference is that it involves paid ads. In exchange for a fee, you can gain a coveted position at the top of the search engine results page and get more sales as a result.
Create Your Digital Marketing Strategy Today
This digital marketing 101 guide provides everything you need to start creating an effective strategy for your company. Keep this information in mind and you’ll be a digital marketing expert in no time.
If you want to learn more about promoting your business online, check out some of the other marketing articles on our site today. We’ve got lots of resources to help you take your business to the next level.