For the past several years, social media has been associated with younger teens, celebrities, and influencers. It hasn’t been taken seriously. However, attuned marketing strategists know that social media has a strong sway on the market and when utilized correctly can drastically increase your brand’s visibility.
The difficulty is the rate at which social media trends change. What was in one day is out the next, and you don’t want to come across as out-of-touch.
If you’re looking for the top social media marketing trends in 2022, keep reading to stay in the know.
1. TikTok is King
The short-form video-sharing app TikTok has been dominating the social media market pretty much since its inception, and this doesn’t seem to be changing anytime soon.
While Instagram previously was known as the most popular app for social media marketing, TikTok has now claimed that title.
If your brand isn’t already on TikTok, you may want to add that to your to-do list in the coming year. Start a company TikTok account and utilize skills at your disposal to integrate your brand into the TikTok sphere.
2. Don’t Sleep on Facebook Ads
While TikTok may be king, that doesn’t mean that you should neglect the classics. Facebook ads seem to be on the rise this year in terms of effectiveness and customer engagement.
While working with Facebook ads can seem intimidating due to the nuances of Facebook’s rules, working with an expert may help you navigate the regulations. Consider using FreeUp freelancers to help you maximize visibility on Facebook.
3. Online Shopping on Social Media
When you’re scrolling through your social media feed, you’ve probably seen items that have caught your attention. Well now, instead of searching that item on a third-party site or going out and buying it in person, the option to buy it directly from that social media site is becoming popular.
Add this option to your Instagram or Facebook page for increased sales.
4. Turning to Smaller Networks
More brands are focusing more of their social media marketing strategy on smaller social media networks like Pinterest.
While it may seem tempting to skew the budget toward the most popular networks, using smaller networks can help you diversify your audience.
5. Cater to Short Attention Spans
Long-form videos are fading out of popularity, with consumers showing a strong preference for short-form videos.
Make sure that your ads are short, sweet, and to the point!
6. Connection is Everything
Audiences want to feel authentically connected to brands.
One way to center engagement with your consumers is to prioritize your “stories” as a more informal stream of communication.
Keep An Eye on Social Media Marketing Trends
Social media is constantly evolving, so staying on top of current social media marketing trends is essential to a successful marketing strategy. Do your research and ensure that you’re capitalizing on the 2022 movement.
If this feels overwhelming, don’t be afraid to outsource to the experts! It will pay off in the long run.