The recent announcement from Joseph Mills, the group product manager at the Google Play store, reveals a noteworthy update. Starting now, video game publishers can sell nonfungible token (NFT) games within the store. Mills expresses his delight in sharing the news. Emphasizing that Google Play’s policy has been revise to enable blockchain-based digital content transactions in apps and games. One exciting aspect of this update is the introduction of unique NFT rewards, which aim to enhance user loyalty.
It’s worth noting that Google Play previously banned crypto mining apps back in 2018 and removed the Bitcoin Blast video game in 2020 due to deceptive practices. Apple’s App Store also made it clear that NFTs obtained outside of their platform should not offer any special benefits within games; otherwise, the game would face a ban. Furthermore, NFTs sold through Apple’s App Store version of a game are subject to a 30% fee imposed by Apple.
These actions and statements sparked concerns among industry experts regarding the future of mobile NFT games. However, the latest policy update from Google Play clarifies that these games are indeed welcome on Android devices, as long as they adhere to specific rules.
As outlined in the blog post. Game developers are require to transparently communicate whether their games enable users to earn or purchase NFTs or cryptocurrencies. Furthermore, they are prohibit from glorifying potential earnings from playing or trading activities. Selling loot boxes or permitting gambling activities is strictly forbidden as well.
By following these guidelines, game developers can incorporate tokenized assets into the gaming experience. Offering users the opportunity to enjoy “reimagined” traditional games enriched with user-owned content. Google Play emphasizes that these guidelines were establish in collaboration with leaders in Web3 gaming and expresses its commitment to ongoing engagement with developers to better understand their challenges and explore potential opportunities.
It’s worth mentioning that Steam, the largest PC game distributor globally, has banned Web3 games. However, Epic Games, one of Steam’s competitors, defied this trend by launching Gods Unchained, an NFT card game, in its store on June 22.
To commemorate this significant moment in history and demonstrate support for independent journalism in the crypto space. Consider collecting this article as an NFT.