Hamsta is a brand new name in the music and clothing industry. It is owned by the artist, Kimora Lee Simmons. Her mother, Tina Knowles handles all business affairs while her father, Paul Knowles, is in charge of the musical side of things. Hamsta was introduced to the world in the mid-’90s, during a time when rap music was at its peak.
The early music videos featured little more than a few words spoken in fast Spanish, but when certain rappers got more popular, they included some lyrics in their songs. That helped the artists become more well known and their recordings began to climb the charts. In turn, the artists were now well known and the sales for their records increased. The first artist to break the trend was the pop singer, Ashanti. Her hit single, “Fiesta,” which was a collaboration with another artist, featured the phrase, “Hangin’ on a palm” (in Spanish).
Now, a few years later, hip hop and dance are the most popular genres in the music industry. Hip-hop artists like Kanye West and Jay Z have become immensely popular. In addition, R&B and jazz music have also gained popularity. In fact, there seems to be quite a consensus among music lovers that these genres form the basis of the entire music industry. The next biggest wave to hit the industry came with the appearance of new artists like Missy Elliot and Britney Spears.
With Missy Elliot’s first single, “Whole Lotta Love,” the world got an idea of what a female singer could achieve with a great sense of talent and powerful vocal ability. And with Britney Spears’ record, “Hit Me One More Time,” the idea became even more vivid. These two acts gave the major music labels like RCA and Def Jam another major opportunity to make a great music album. But it wasn’t until “Cantless” by Avril Lavigne, that a female artist really achieved the recognition she deserved. It catapulted her to stardom and changed the way people thought about female singers and artists.
For many people in the music industry, this was a major turning point. Instead of just being another female singing talent, she became a name that every young person idolized. Once she went into the music business, she did so with the aid of her own label, MySpace. This was a very important step in her career. She had to prove to people that she had the skills and talent that all music stars need in order to succeed in the business.
By going to MySpace, she not only sign the deals of her own label, but she also got the exposure she needed from other artists in the music industry. She became famous for being one of the first female musicians that used the Internet as a promotional tool for her music. People began talking about her band, and her music videos were viewed by millions of people each day. Once she gained enough recognition, she decided to move forward with her own record label.
MySpace and the Internet have changed the way we communicate with each other. Before, we were more likely to talk to our friends and relatives. Nowadays, we are more likely to look for information about what we are interested in online. The music industry has changed, but the ones who benefit from that change have to be willing to adapt to the changes. Those who don’t adapt, risk being left behind in the music industry.
Avril Lavigne is proof that you can be successful and still maintain your individuality. She is proof that you don’t have to change yourself to fit in. Her music and clothing are still popular, and she has made her mark on the music and clothing industry. Her new name in the music and clothing industry makes her a true success.