The Do’s and Don’ts of Running a Social Media Marketing Campaign

Why Social Media Marketing Campaign is necessary? 4.62 billion people globally use a variety of social media platforms. What does this mean and why does it matter to you?

A strong social media marketing campaign is crucial to your business’s success. As you probably know, social media has taken the world by storm. People of all ages and demographics are engaging with brands on social media.

As a business owner or marketing manager, you must have realized by now that these platforms provide an excellent opportunity to connect with new audiences while also reaching out to existing customers.

If this feels like too much at once, don’t worry — we have you covered! This blog post will go through some of the dos of running a social media marketing campaign.

Do: Research and Plan

Before starting a social media marketing campaign, you’ll need to spend time researching your audience and competition. First, you need to understand your audience.

To do this, you can use various social media tools like to get a better insight into the demographics of your current social media audience. You can also use online surveys or one-on-one interviews to find out more about your audience’s interests, preferences, and concerns.

You’ll be better equipped to create relevant and engaging content by gaining a better understanding of who your audience is.

Must Read: 6 social media marketing trends that are dominating in 2022.

Don’t: Just Focus on the Numbers

You may be interested in increasing your social media numbers as a quick way to gauge your success, but it’s important to remember that there is a difference between vanity metrics and actual results.

While social media metrics, like impressions, engagements, and clicks, are essential, they don’t necessarily tell you how effective your posts were. You need to watch your results to know how effective your posts were.

If you only focus on vanity metrics, you might miss some essential information. More importantly, large social media numbers don’t necessarily translate to sales.

Do: Create the Right Content for Social Media Marketing Campaign

It’s not enough to simply publish content on social media. You must create content that resonates with your audience and drives them to take action. To do this, you first need to understand what type of content your audience wants to see.

You can also look at your competitors’ most recent social media posts and see what type of content resonates with your audience. You must also understand your audience’s pain points and concerns.

This will help you identify potential areas of content that can address your audience’s issues.

Once you better understand the type of content your audience wants to see and the issues they are dealing with, you can create the right content for your social media marketing campaign strategy.

Don’t: Ignore Lead Generation

It’s easy to get caught up in posting sales offers and discounts and completely forget about the importance of lead generation. If you want to increase your revenue, you need to have a steady flow of leads coming in.

If you’re constantly blasting your followers with sales offers, they won’t take you seriously and will likely ignore your posts. To get leads to contact you, you need to provide valuable and interesting content that is not directly related to your products.

Lead generation can be as simple as offering free advice, creating polls, or posting weekly or monthly challenges for your followers to complete.

The goal of lead generation is to get your followers interested in what you have to say so that when you do start pushing sales offers, they’re more likely to respond.

Do: Select the Right Channels

Choosing the proper social media channels for your successful social media campaigns will depend on various factors. First, you need to understand your audience’s preferences.

What social media channels do they use the most? Which ones do they spend the most time on? Which ones do they prefer? Once you have a better idea of your audience’s social media preferences, you need to consider your company’s goals and resources.

Which social media channels will help you achieve your goals while staying true to your brand? Which channels will help you reach your target audience?

Once you have a better idea of which social media channels fit your needs, you need to select the ones that make the most sense for your campaign.

While you can use multiple social media channels for your marketing campaign, focusing on a few high-performing channels is best rather than spreading your resources too thin.

Don’t: Be Too Salesy

If you post-sales offers and discounts daily, your followers will quickly become sick of it. People follow your brand on social media to feel engaged and included.

They will not want to stay if you’re only pushing constant sales. There is a huge difference between selling and marketing. While sales are about immediate conversions, marketing is about long-term strategy.

In fact, studies show that posts with sales pitches have a lower click-through rate than posts without them. This doesn’t mean you should never post sales offers on social media.

Instead, you should post them at the correct times and in the right amounts. If you post-sales offers too often, people will stop engaging with your content, and you’ll only be hurting yourself.

If you want to know more about how to run social media campaigns, check out this post.

The Do’s & Don’t of Creating a Social Media Marketing Campaign

Nowadays, having a social media presence is a must for any company. However, many businesses struggle to create the right content and effectively manage their social media channels.

To run a successful social media campaign, you need to do your research, create the right content, and select the right channels. Want to know more about running an effective social media marketing campaign?

Check out some of the other posts in this section for valuable tips and tricks.