In an unequivocally divisive piece recently featured by The Wall Street Journal, the spotlight fell upon Apple Maps and its devoted enthusiasts. This exploration of the topic, though, faces the challenge of competing against the unequivocal popularity of Google Maps. A product that played a pivotal role in expanding our horizons.
Yet, back in 2012, Apple dared to venture into its own cartographic pursuit, and alas, it led to an unfortunate outcome. The application’s quality was so subpar that even Tim Cook himself had to extend an apology, urging users to turn to the embrace of Google Maps instead.
However, fast-forwarding through more than a decade, the tale has taken an intriguing twist. The precision of Apple Maps has remarkably improved, and an array of captivating additional features has been introduced. Including the captivating 3D street view and the convenience of offline maps, as dutifully reported by The Wall Street Journal.
Nonetheless, unanimity remains elusive. A ferocious debate has erupted on Twitter, pitting the devotees of Apple Maps against the unwavering champions of Google Maps. Resembling a digital-age representation of the classic Mac vs. PC meme-discourse that marked the 2000s.
The crux of the matter lies in the enigmatic realm of Apple products. Their initial ridicule and functional challenges seem to bear no correlation to their ultimate triumphs. Take, for instance, the inaugural launch of the Apple Watch in 2015. Many skeptics proclaimed that this wearable would garner little interest. Nonetheless, Business of Apps estimates that this ingenious gadget has contributed no less than $14 billion annually to the company since its inception, despite some persistent claims of its “uselessness.”
Even further back in time, one might recall the jesting remarks questioning the feasibility of swimming with an iPad, or the skepticism surrounding the necessity of an “oversized iPhone.” In 2011, just a year after its debut, Apple astonishingly sold over 58 million iPads. Overshadowing the mere 11.6 million units of the iconic iPhone during its own inaugural year.
Bringing the spotlight back to the iPhone, it presents an exemplary case of defying expectations. When Steve Jobs unveiled this revolutionary smartphone in 2007. Microsoft’s CEO adamantly declared that it stood “no chance” of achieving widespread popularity. Tech journalists were similarly doubtful, deeming the touchscreen concept as imbecilic. Their fingers, accustomed to the tactile phone keyboards of yore, incessantly typed the wrong letters. But Steve Jobs held firm, asserting that “your thumbs will learn.”
Hence, it comes as no great surprise that some thumbs have now forged a fondness for this novel mapping application as well.